SupplySide Global attendees can discover what’s next in the supplement, functional food and beverage, and pet categories through a lineup of future-casting trend presentations at Booth 3325, featuring the latest consumer data and insights from MarketPlace’s Nextin Research. 

MarketPlace will be setting the pace with 10-minute trend talks followed by five-minute Q&A sessions, dubbed “Nextin 15.” Sessions will take place throughout both expo hall days, inside the MarketPlace booth. 

“SupplySide Global is all about making valuable connections. With Nextin Research, we connect the dots between trends, innovation, and market opportunity,” said Nicole Hill, vice president of strategy and innovation at MarketPlace. “From multi-benefit functional beverages to the supplement delivery systems poised to challenge gummies, Nextin 15 micro presentations will spotlight unmet consumer demand to help industry professionals anticipate the future of their categories.” 

These forward-looking presentations will include fresh consumer data and insights on hot topics, including: 

• Gen GLP-1: The next era of weight management trends 
• Brain Food: Mental energy and cognitive health trends 
• The Bev Buzz: Let’s talk energy drinks — what’s next? 
• Add to Cart: Click into the Amazon supplement shopper 
• Pets are People, Too: Category crossover and opportunities in companion pet 
• Beyond Gummies: Delivery systems for tomorrow’s supplement consumer 

Attendees can view the full set of Nextin 15 topics and times, and sign up for calendar reminders on the MarketPlace website. 

“Nextin offers a forward-looking alternative to typical retrospective research rooted in last year’s sales data,” said Jon Copeland, research manager for MarketPlace. “B2B and CPG industry disruptors who want to lead trends rather than chase them look to Nextin Research for consumer insights that help them stay ahead.” 

Nextin Research will also be featured during three SupplySide Global-facilitated sessions during the show: 

• Segmenting Women’s Health: Unique Need States for Women Across Categories, Knowledge and Networking session from 4-6 p.m. on October 27. Upgraded pass required. 
• Riding the Wave of Food and Beverage Trends, Elevate and Innovate session from 9-11 a.m. on October 28. Upgraded pass required. 
• Brewed Differently: Coffee Innovation in a Rapid-Fire Pour on the Future of Food & Beverage Stage from 11:15-11:45 a.m. on October 30. 

In addition to its consumer insights, SupplySide Global attendees can experience MarketPlace’s work throughout the trade show via the organization’s recent rebrand of SupplySide, featured at the Las Vegas expo for the first time this year. 

“SupplySide West had strong brand recognition and held a special place in people’s hearts and calendars, but we wanted the brand to be a more accurate reflection of the experience,” said Danica Cullins, Informa’s executive vice president of health and nutrition for North America. “SupplySide Global honors the growth and evolution of the event, and the response has exceeded our hopes. It truly is the global gathering for the food, beverage, and nutrition community, and our new brand finally reflects that. Collaborating with MarketPlace to bring it to life has been incredibly rewarding — what a fantastic team of professionals.”